Graphic Design


Ledkoning Poster

by using the brands own signature colors adjacent to each other in the upper left corner. I made use of the complementary color contrast. This contrast is especially well suited for drawing attention, as it is very pungent on the eyes. However, using the contrast in the same visual field as the information we are trying to convey is too distracting. Therefore it is only used in the top corner. Like a reflector on the back of a car, its main purpose is drawing attention.  

Studio Don den Boef
BTW: NL003395243B20
KVK: 80115209 

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